{"id":416,"date":"2022-02-08T10:53:58","date_gmt":"2022-02-08T02:53:58","guid":{"rendered":"https:\/\/www.jpvip168.com\/?p=416"},"modified":"2022-02-08T10:56:24","modified_gmt":"2022-02-08T02:56:24","slug":"2022%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e5%88%86%e4%ba%ab%ef%bc%9a2022%e8%90%a5%e9%94%80%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f%e5%ad%a6%e4%bc%9a%e8%bf%99%e5%a5%97%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.jpvip168.com\/416.html","title":{"rendered":"2022\u8425\u9500\u6a21\u578b\u5206\u4eab\uff1a2022\u8425\u9500\u600e\u4e48\u505a\uff1f\u5b66\u4f1a\u8fd9\u5957\u8425\u9500\u6a21\u578b\u505a\u8425\u9500\u5982\u864e\u6dfb\u7ffc\uff01"},"content":{"rendered":"<p data-track=\"1\">2022\u8425\u9500\u6a21\u578b\u5206\u4eab\uff1a2022\u8425\u9500\u600e\u4e48\u505a\uff1f\u5b66\u4f1a\u8fd9\u5957\u8425\u9500\u6a21\u578b\u505a\u8425\u9500\u5982\u864e\u6dfb\u7ffc\uff01<\/p>\n<p data-track=\"1\">2008\u5e74<strong><u>\u201cEarned\/Owned\/Paid media\u201d\u5a92\u4f53\u5f52\u7c7b\u6a21\u578b<\/u><\/strong>\u88ab\u5f15\u5165\u56fd\u5185\uff0c\u8fd9\u5957\u6a21\u578b\u4f18\u52bf\u5728\u4e8e\u201c\u4ee5\u4f01\u4e1a\u89c6\u89d2\uff0c\u975e\u5e38\u6e05\u6670\u5730\u5c06\u5404\u7c7b\u9519\u7efc\u590d\u6742\u7684\u5a92\u4ecb\u5e73\u53f0\u533a\u5206\u4e3a\u4e09\u5927\u7c7b\u201d\u3002\u5176\u4e2d<strong>Owned media(\u81ea\u6709\u5a92\u4f53)<\/strong>\u6307\u4f01\u4e1a\u59ff\u52bf\u62e5\u6709\u7684\u5a92\u4f53\u5e73\u53f0\uff1b<strong>Paid media(\u4ed8\u8d39\u5a92\u4f53)<\/strong>\u662f\u4f01\u4e1a\u82b1\u94b1\u8d2d\u4e70\u5ba3\u4f20\u7684\u5a92\u4f53\u5e73\u53f0\uff1b<strong>Earned media(\u8d62\u5f97\u5a92\u4f53)<\/strong>\u7406\u89e3\u4e3a\u4f01\u4e1a\u6ca1\u82b1\u94b1\u5c31\u8d62\u5f97\u7684\u4f20\u64ad\u2026\u2026\u66f4\u6709\u524d\u8f88\u628a\u5b83\u505a\u6210\u4e2d\u6587\u8868\u683c\uff0c\u4e00\u76ee\u4e86\u7136\uff08\u8bf7\u653e\u5927\u9605\u8bfb\uff09<\/p>\n<div class=\"pgc-img\">\n<p><img style=\"text-indent: 30px;\" 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title=\"2022\u8425\u9500\u6a21\u578b\u5206\u4eab\uff1a2022\u8425\u9500\u600e\u4e48\u505a\uff1f\u5b66\u4f1a\u8fd9\u5957\u8425\u9500\u6a21\u578b\u505a\u8425\u9500\u5982\u864e\u6dfb\u7ffc\uff01 \u8425\u9500\u8d44\u8baf \u7b2c3\u5f20-\u6c34\u97f5\u8425\u9500\u7f51-\u4e13\u6ce8\u4e8e\u7f51\u7edc\u8425\u9500\u8d44\u8baf|\u7f51\u7edc\u8425\u9500\u77e5\u8bc6|\u6848\u4f8b|\u9879\u76ee\u5206\u4eab.\" ><\/p>\n<p class=\"pgc-img-caption\">\n<\/div>\n<p data-track=\"11\">\u8fd9\u6b21\u7ec8\u4e8e\u6e05\u695a\u4e86<\/p>\n<p data-track=\"12\">\u4f46\u5c31\u8fd9\u4e48\u7b80\u5355\u4e00\u4e8b\u513f\uff0c\u6211\u4eec\u5374\u9519\u7528\u4e8610\u5e74\u3002\u4e5f\u8bb8\u4f60\u770b\u5230\u8fd9\u91cc\u4f1a\u89c9\u5f97\u6211\u77eb\u60c5\uff0c\u4e0d\u8fc7\u5c31\u662f\u201c\u591a\u52a0\u4e00\u4e2a\u8bcd\u7684\u4e8b\u201d\uff0c\u4e5f\u6ca1\u4ec0\u4e48\u5927\u4e0d\u4e86\u3002\u90a3\u6211\u5c31\u8ddf\u4f60\u518d\u804a\u804a\u8d62\u5f97\u5a92\u4f53(Earned 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alt=\"2022\u8425\u9500\u6a21\u578b\u5206\u4eab\uff1a2022\u8425\u9500\u600e\u4e48\u505a\uff1f\u5b66\u4f1a\u8fd9\u5957\u8425\u9500\u6a21\u578b\u505a\u8425\u9500\u5982\u864e\u6dfb\u7ffc\uff01 \u8425\u9500\u8d44\u8baf \u7b2c4\u5f20\" title=\"2022\u8425\u9500\u6a21\u578b\u5206\u4eab\uff1a2022\u8425\u9500\u600e\u4e48\u505a\uff1f\u5b66\u4f1a\u8fd9\u5957\u8425\u9500\u6a21\u578b\u505a\u8425\u9500\u5982\u864e\u6dfb\u7ffc\uff01 \u8425\u9500\u8d44\u8baf \u7b2c4\u5f20-\u6c34\u97f5\u8425\u9500\u7f51-\u4e13\u6ce8\u4e8e\u7f51\u7edc\u8425\u9500\u8d44\u8baf|\u7f51\u7edc\u8425\u9500\u77e5\u8bc6|\u6848\u4f8b|\u9879\u76ee\u5206\u4eab.\" ><\/p>\n<p class=\"pgc-img-caption\">\n<\/div>\n<p 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data-track=\"33\">\u53e6\u5916\uff0c\u5728\u7b56\u7565\u5236\u5b9a\u521d\u671f\u4e3a\u83b7\u53d6\u8d62\u5f97\u5a92\u4f53(Earned media)\u4e5f\u53ef\u4ee5\u4e3b\u52a8\u601d\u8003\u4e00\u4e0b\u54ea\u4e9b\u5782\u76f4\u9886\u57df\u662f\u975e\u5e38\u7f3a\u5c11\u65b0\u95fb\u6e90\u3001\u671f\u5f85\u88ab\u5173\u6ce8\u3001\u4e14\u79ef\u6781\u914d\u5408\u520a\u64ad\u7684\uff0c\u627e\u5230\u4ef7\u503c\u6d3c\u5730\u3002\u8fd9\u6709\u70b9\u50cf\u662f\u540c\u6837\u505a\u7ade\u8d5b\u7c7b\u660e\u661f\u7efc\u827a\uff0c\u300a\u4e2d\u56fd\u6709\u563b\u54c8\u300b\u5c31\u4f1a\u6bd4\u5ba1\u7f8e\u75b2\u52b3\u7684\u300a\u6211\u662f\u6b4c\u624b\u300b\u66f4\u5bb9\u6613\u81ea\u5e26\u4f20\u64ad\u6d41\u91cf\uff08\u8d62\u5f97\u5a92\u4f53\uff09\u3002<\/p>\n<p data-track=\"34\"><strong>2\u3001\u8425\u9500\u89c4\u5212\u5236\u5b9a\u65f6\uff0c\u4e3a\u5a92\u4f53\u5173\u6ce8\u57cb\u4e0b\u4f0f\u7b14<\/strong><\/p>\n<p data-track=\"35\">\u60f3\u8981\u62ff\u4e0b\u8d62\u5f97\u5a92\u4f53(Earned media)\u6700\u5173\u952e\u7684\u8981\u7d20\u5c31\u662f\u5fc5\u987b\u7b26\u5408\u5a92\u4f53\u7684\u80c3\u53e3\u3002\u5728\u5236\u5b9a\u8425\u9500\u4f20\u64ad\u8ba1\u5212\u65f6\u9884\u5148\u4e3b\u52a8\u57cb\u4e0b\u591a\u4e2a\u4f0f\u7b14\uff0c\u6267\u884c\u65f6\u8bc4\u4f30\u54ea\u4e9b\u53ef\u4ee5\u81ea\u7136\u6fc0\u6d3b\u54ea\u4e9b\u9700\u8981\u518d\u7ed9\u4e9b\u52a9\u529b\uff0c\u53ea\u8981\u4e00\u5b9a\u6570\u91cf\u7684\u4f0f\u7b14\u88ab\u6fc0\u6d3b\uff0c\u5c31\u80fd\u5f15\u53d1\u76f8\u5173\u5a92\u4f53\u7684\u5173\u6ce8\uff0c\u8fdb\u800c\u83b7\u5f97\u8d62\u5f97\u5a92\u4f53(Earned media)\u3002\u6bd5\u7adf\u8fd9\u79cd\u4e8b\u5148\u6295\u5176\u6240\u597d\u7684\u5f62\u5f0f\u8981\u6bd4\u6d3b\u52a8\u540e\u53d1\u7ea2\u5305\u6c42\u5a92\u4f53\u62a5\u9053\u7684\u65b9\u5f0f\u66f4\u5177\u4ef7\u503c\u3002<\/p>\n<p data-track=\"36\"><strong>3\u3001\u77ed\u671f\u96c6\u4e2d\u7206\u53d1\uff0c\u4fc3\u4f7f\u5a92\u4f53\u5173\u6ce8<\/strong><\/p>\n<p 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media)\u3002\u6240\u4ee5\uff0c\u4f01\u4e1a\u65b9\u5728\u8ffd\u6c42\u201c\u6781\u81f4\u5927\u521b\u610f\u201d\u5185\u5bb9\u7684\u540c\u65f6\uff0c\u591a\u5173\u6ce8\u4e00\u4e0b\u5a92\u4f53\u7ec4\u5408\u7684\u5f62\u5f0f\u548c\u9891\u5ea6\uff0c\u4e5f\u662f\u5f15\u53d1\u8d62\u5f97\u5a92\u4f53\u5173\u6ce8\u7684\u597d\u624b\u6bb5\u3002\u6bd4\u5982\u7f51\u7ea2\u5e97(\u559c\u8336)\u7684\u65b0\u5e97\u8bde\u751f\u3001\u6bd4\u5982\u62db\u5546\u94f6\u884c\u7684\u300a\u756a\u8304\u7092\u86cb\u300b\u3002<\/p>\n<div class=\"pgc-img\">\n<p><img src=\"https:\/\/p3.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/d8da394c73d9405fa7ac03e24e0a89dd.png?from=pc\" alt=\"2022\u8425\u9500\u6a21\u578b\u5206\u4eab\uff1a2022\u8425\u9500\u600e\u4e48\u505a\uff1f\u5b66\u4f1a\u8fd9\u5957\u8425\u9500\u6a21\u578b\u505a\u8425\u9500\u5982\u864e\u6dfb\u7ffc\uff01 \u8425\u9500\u8d44\u8baf \u7b2c5\u5f20\" title=\"2022\u8425\u9500\u6a21\u578b\u5206\u4eab\uff1a2022\u8425\u9500\u600e\u4e48\u505a\uff1f\u5b66\u4f1a\u8fd9\u5957\u8425\u9500\u6a21\u578b\u505a\u8425\u9500\u5982\u864e\u6dfb\u7ffc\uff01 \u8425\u9500\u8d44\u8baf \u7b2c5\u5f20-\u6c34\u97f5\u8425\u9500\u7f51-\u4e13\u6ce8\u4e8e\u7f51\u7edc\u8425\u9500\u8d44\u8baf|\u7f51\u7edc\u8425\u9500\u77e5\u8bc6|\u6848\u4f8b|\u9879\u76ee\u5206\u4eab.\" ><\/p>\n<p class=\"pgc-img-caption\">\n<\/div>\n<p data-track=\"38\">\u771f\u6b63\u7684\u8d62\u5f97\u5a92\u4f53\u4e5f\u662f\u8bc4\u4f30\u4f20\u64ad\u6548\u679c\u7684\u91cd\u8981\u6307\u6807<\/p>\n<p data-track=\"39\"><strong>4\u3001\u53d7\u4f17\u89e6\u5a92\u4e60\u60ef\u51fa\u53d1\uff0c\u8de8\u754c\u5efa\u7acb\u5a92\u4f53\u5173\u7cfb<\/strong><\/p>\n<p data-track=\"40\">\u5e02\u573a\u8425\u9500\u4e2d\u5f80\u5f80\u5f3a\u8c03\u4f01\u4e1a\u8981\u4e0e\u987e\u5ba2\u5efa\u7acb\u6709\u4ef7\u503c\u7684\u3001\u7a33\u56fa\u7684\u5173\u7cfb\uff0c\u5728\u4f20\u64ad\u4f19\u4f34\u7684\u8fd0\u7ef4\u4e2d\u4e5f\u662f\u540c\u6837\u7684\u9053\u7406\u3002\u4e0d\u8981\u5355\u7eaf\u4ee5\u4f01\u4e1a\u4ea7\u54c1\u4f5c\u5206\u7c7b\uff0c\u53ea\u5173\u6ce8\u54c1\u7c7b\u5185\u7684\u5a92\u4f53\u548c\u610f\u89c1\u9886\u8896\u7684\u5173\u7cfb\uff0c\u800c\u5e94\u8be5\u4ece\u4f01\u4e1a\u54c1\u724c\u53d1\u5c55\u7684\u53ef\u80fd\u6027\u53bb\u601d\u8003\u76ee\u6807\u624b\u4e2d\u7684\u89e6\u5a92\u4e60\u60ef\u548c\u884c\u4e3a\uff0c\u4e3b\u52a8\u5230\u4ed6\u4eec\u5728\u7684\u5730\u65b9\u3001\u81ea\u7136\u5730\u91ca\u653e\u51fa\u54c1\u724c\u4fe1\u606f\uff0c\u5e76\u501f\u52a9\u5a92\u4f53\u548c\u610f\u89c1\u9886\u8896\u7684\u5f71\u54cd\u529b\u53bb\u62c9\u8fd1\u987e\u5ba2\u4e0e\u54c1\u724c\u7684\u8ddd\u79bb\u3002<\/p>\n<p 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